Lazy Chief is a creative design studio, specialising in animation, based in Soho, London.

Agile, adaptable and constantly evolving, Lazy Chief has delivered projects that inform and excite for Google, The Science Museum, Facebook, The Future of Storytelling, Microsoft, Electronic Arts, The BBC, Universal Music, Visa, and MacMillan Cancer Support.


Steve West

Steve West is the director and founder of Lazy Chief. His diverse interests and curious nature have led him to work in multiple disciplines including illustration, animation, filmmaking, sound design and animatronics.

Steve’s love of arts and science inspires work bridging this divide and he aims to interpret seemingly complex subjects in new ways to reveal the beauty behind them.


What People say about Lazy Chief...

Absolutely stunning, constantly inventive and beautiful and poetic. More than I could ever have hoped for.
— Alain de Botton: Author
[Understanding Perception] is a mind-altering explanation of the way that evolution has shaped the way we perceive the world. Rendered in a simple two-tone style, Lazy Chief did a superb job illustrating the underlying concepts, often going beyond a simple say-cow-see-cow approach.
— Motionographer
I’ve had the pleasure of working with Lazy Chief on a number of different projects over the years. They are remarkably versatile and are great at taking complex ideas and turning them into beautiful animations that clarify the content and bring it to life. They are also a pleasure to work with and good with deadlines. I’m always happy to work with Lazy Chief!
— Carolyn Merriman: Executive Producer, Future of Storytelling
Lazy Chief always produces top end, inventive and engaging animations even under tight deadlines or evolving briefs. Lazy Chief combines great storytelling skills with beautiful design as well as great attention to detail.
— Alexia Merrington: Executive Producer, Across the Pond
Creative, enthusiastic, professional and hardworking are all words I would use to sum up Lazy Chief’s approach to working with Bauer Media. When a lot is riding on a client animation you have to be sure that the outcome will be positive and I can’t thank Lazy Chief enough for assisting us to this end.”
— Dilupa Nanayakkara: Head of Strategy, Bauer Media
 

Some of Lazy Chief's Clients

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